These awards were created to celebrate excellence, effectiveness and creative thinking in the media industry, from the agencies that plan complex media strategies and negotiate placements for major brands to the media companies putting together innovative packages and solutions for advertisers. 

Campaign US is thrilled to announce that Linda Yaccarino, chairman of global advertising and partnerships at NBCUniversal, has been selected as jury chair for the 2022 Campaign US Media Awards.

As the top ad sales executive at NBCU, Yaccarino oversees more than $12 billion in annual revenue for the iconic media company across platforms. She’s been pivotal in unifying the company’s ad sales strategy and infrastructure around One Platform, a data-driven initiative that meets the needs of modern advertisers.

Yaccarino, who has been with NBCU since 2011, plays a crucial role in transforming the $70 billion TV marketplace as consumer attention shifts to digital and streaming platforms. Overseeing an ad sales force that is 1,500 people strong, she is one of the most prominent executives in today’s media landscape.

“We couldn’t be more honored to have Linda join us as chair of jury for the 2022 Campaign US Media Awards,” said Alison Weissbrot, editor of Campaign US. “Her groundbreaking work, key relationships and constant push to innovate the media landscape make her the perfect leader to steward our jury as they evaluate the best media campaigns of the year.”

Linda Yaccarino

Chairman of global advertising and partnerships

NBCUniversal

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